The Lost Content Dilemma

When you produce great content for a website, ideally, you would like the largest number of people possible to consume it. If you promote it on services like Facebook or Twitter upon release and it doesn’t find its way to the audience (for one reason or another) that would have appreciated it, there is a good chance it will be sitting in your archives, unread, for a long time.

I was thinking through this problem as I surfed the archives of a really great designer. Some of his older content was fantastic, but I had to do some serious searching to find it. Not a great thing.

Our best, most effective internet media should be front and center when someone visits our website. That doesn’t negate the need for regular, new articles, which are also very important. The thing we don’t want is the really great stuff our readers “would” care about, if only they could find it.

I’m still thinking through all the potential ways of making this happen without cluttering up a page with more links. If you have any brilliant ideas or examples you would like to pass along, let me know. I think this is of particular interest to those of us who are ministering full-time and blogging rather casually or – when we have a moment. It is crucial that the articles and other items on which we have spent our valuable ministry time are utilized, enjoyed and applied.